Privacy Notice

BuyFlorals.com knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This notice describes our privacy policy. By visiting BuyFlorals.com, you are accepting the practices described in this Privacy Notice.

What Personal Information About Customers Does BuyFlorals.com Gather?

The information we learn from customers helps us personalize and continually improve your shopping experience at BuyFlorals.com. Here are the types of information we gather.

• Information You Give Us: We receive and store any information you enter on our Web site or give us in any other way. Click here to see examples of what we collect. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you, improving our stores, and communicating with you.
• Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use "cookies," and we obtain certain types of information when your Web browser accesses BuyFlorals.com. Click here to see examples of the information we receive. A number of companies offer utilities designed to help you visit Web sites anonymously. Although we will not be able to provide you with a personalized experience at BuyFlorals.com if we cannot recognize you, we want you to be aware that these tools exist.
• E-mail Communications: To help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from BuyFlorals.com if your computer supports such capabilities. We also compare our customer list to lists received from other companies, in an effort to avoid sending unnecessary messages to our customers. If you do not want to receive e-mail or other mail from us, please adjust your Customer Communication Preferences in your Account.
• Information from Other Sources: We might receive information about you from other sources and add it to our account information. Click here to see examples of the information we receive.

What About Cookies?

• Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your Web browser to enable our systems to recognize your browser and to provide features such as New for You, personalized BuyFlorals.com Honor System greetings, and storage of items in your Shopping Cart between visits.
• The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, cookies allow you to take full advantage of some of BuyFlorals.com’s coolest features, and we recommend that you leave them turned on.

Does BuyFlorals.com Share the Information It Receives?

Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only as described below and with subsidiaries BuyFlorals.com, Inc. controls that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

• Affiliated Businesses We Do Not Control: We work closely with our affiliated businesses. In some cases, such as Marketplace, zShops, and Auctions sellers, these businesses operate stores at BuyFlorals.com or sell offerings to you at BuyFlorals.com. In other cases, we operate stores, provide services, or sell product lines jointly with these businesses. You can tell when a third party is involved in your transactions, and we share customer information related to those transactions with that third party.
• Agents: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.
• Promotional Offers: Sometimes we send offers to selected groups of BuyFlorals.com customers on behalf of other businesses. When we do this, we do not give that business your name and address. If you do not want to receive such offers, please adjust your Customer Communication Preferences.
• Business Transfers: As we continue to develop our business, we might sell or buy stores, subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that BuyFlorals.com, Inc., or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
• Protection of BuyFlorals.com and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property, or safety of BuyFlorals.com, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Notice.
• With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

How Secure Is Information About Me?

• We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.
• We reveal only the last five digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.
• It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

  If you are using a public terminal, you will want to log off, or sign out, before you leave the terminal. To do this, click the "Sign out" button on the top menu bar. Once you have done this, your name will be removed from the home page, and your ordering settings will be inaccessible to anyone using the same terminal after you. We recommend that you sign out only when you feel that you must. If we cannot identify you, it is more difficult for us to identify items that might be of interest to you. To log back in to the system, click the link on our home page that reads "Sign in." You will be prompted to enter your e-mail address and BuyFlorals.com password. When you’ve done so, click the "Sign in" button. The next time you visit our home page, you will once again be greeted by your name.

Which Information Can I Access?

BuyFlorals.com gives you access to a broad range of information about your account and your interactions with BuyFlorals.com for the limited purpose of viewing and, in certain cases, updating that information. Click here to see some examples, the list of which will change as our Web site evolves.

What Choices Do I Have?

• As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of such BuyFlorals.com features as Wish Lists, and Customer Reviews.
• You can add or update certain information on pages such as those listed in the "Which Information Can I Access?" section above. When you update information, we usually keep a copy of the prior version for our records.
• If you do not want to receive e-mail or other mail from us, please adjust your Customer Communication Preferences in your account. (If you do not want to receive Conditions of Use and other legal notices from us, such as this Privacy Notice, those notices will still govern your use of BuyFlorals.com, and it is your responsibility to review them for changes.)
• The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, you will not be able to use some important features pertaining to this site if you do not use cookies.

Children

BuyFlorals.com does not sell products for purchase by children. We sell children’s products for purchase by adults. If you are under 18, you may use BuyFlorals.com only with the involvement of a parent or guardian.

Conditions of Use, Notices, and Revisions

If you choose to visit BuyFlorals.com, your visit and any dispute over privacy is subject to this Notice and our Conditions of Use, including limitations on damages, arbitration of disputes, and application of the law of the state of Washington. If you have any concern about privacy at BuyFlorals.com, please contact us with a thorough description, and we will try to resolve it.

Our business changes constantly, and our Privacy Notice and the Conditions of Use will change also. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our Web site frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.

You provide most such information when you search, buy, bid, post, participate in a contest or questionnaire, or communicate with customer service. For example, you provide information when you search for a product; place an order through BuyFlorals.com or one of our third-party sellers; make an Auction bid or purchase; provide information in Your Account (and you might have more than one if you have used more than one e-mail address when shopping with us) or About You; communicate with us by phone, e-mail, or otherwise; complete a questionnaire or a contest entry form; compile Wish Lists or other gift registries; provide employer information when opening a corporate account; participate in Discussion Boards or BuyFlorals.com Chat; provide and rate Reviews; share information with BuyFlorals Friends; and employ other Personal Notification Services, such as Available to Order Notifications. As a result of those actions, you might supply us with such information as your name, address, and phone numbers; credit card information; people to whom purchases have been shipped, including addresses and phone number; content of reviews and e-mails to us; personal description and photograph in About You; and financial information, including Social Security and driver’s license numbers.

Examples of the information we collect and analyze include the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information such as browser type and version, operating system, and platform; purchase history, which we sometimes aggregate with similar information from other customers to create features such as Purchase Circles, Top Sellers, the full Uniform Resource Locator (URL) clickstream to, through, and from our Web site, including date and time; cookie number; products you viewed or searched for; During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

Examples of information we receive from other sources include updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily; account information, purchase or redemption information, and page-view information from some merchants with which we operate co-branded businesses (such as drugstore.com) or for which we provide technical, fulfillment, advertising, or other services (such as Target.com); search term and search result information from some searches conducted through the Web search features offered by our subsidiary, Alexa Internet; search results and links, including paid listings (such as Sponsored Links from Google); and credit history information from credit bureaus, which we use to help prevent and detect fraud and to offer certain credit or financial services to some customers.

Examples of information you can access easily at BuyFlorals.com include up-to-date information regarding recent orders; personally identifiable information (including name, e-mail, password, communications preferences, and address book); payment settings (including credit card information and gift certificate, gift card, and check balances); e-mail notification settings (including Alerts, Available to Order notifications, Delivers, New for You, Special Occasion Reminders, Weekly Movie Showtimes, and newsletters); recommendations (including recent product view history, prior order history, and Favorites); shopping lists and gift registries (including Wish Lists and Baby and Wedding Registries); Auctions, zShops, and Marketplace seller accounts; and your About You area (including your product Reviews, Requests, and Recommendations, Listmania lists, "So You’d Like to…" guides, personal profile, favorite people, and BuyFlorals Friends).